Websites & Decks
You know what makes your business worth choosing. Help other people see it.
I help founders and teams shape the story around who they need to reach and what they want to achieve. From narrative and copy to design, website development, and launch, I bring the pieces together.
Speak with Disha
Flighty
Designing clarity into a new food business model — so the website sells without over-explaining
Hotplate is a food-drop platform for chefs, bakers, and small teams running a business out of their kitchen. Chefs and bakers already know the work: announcing a menu, collecting orders, figuring out how much to make.
But Hotplate’s drop model doesn’t fit familiar categories like restaurant software or food delivery. The website needed to show how it brings that work together — making its value clear through a story they could immediately see themselves in.
I built the website’s story around a chef running a drop, so people could see how Hotplate fits into work they already know.
Where I come in
You know how to explain it in a room. The story needs to work when you’re not there.
Your strongest point comes halfway through the deck. The website explains every feature, but leaves people wondering why it matters to them. You keep filling in the gaps on calls because the materials aren’t doing enough of the work.
What I look for
Where people lose the thread.
The value comes too late
People work through introductions, features, and background before finding out why they should care.
One story for every audience
Investors, buyers, and users arrive with different questions. The same message leaves some of them unanswered.
Everything gets equal weight
There’s plenty to say, but no clear order. The point people need to remember competes with everything else.
Claims without enough proof
The promises are there. The examples, results, and details that make them believable are harder to find.
A different story in every place
Your website, pitch, and sales deck explain the business differently. Each needs its own emphasis, with a shared story underneath.
An unclear next step
People understand what you do, but don’t have enough reason to enquire, try the product, or continue the conversation.
Two ways to work together
The right story, shaped for where it needs to work.
The audience and intended outcome guide the work. We can focus on your website, your deck, or bring both together around a shared narrative.
Websites
From narrative to a live website.
I shape the story, design the experience, and develop the website. We work through what different visitors need to understand, how they find it, and what will help them take the next step.
Pitch & sales decks
Build the story around the decision.
I help you work out what the audience needs to see, understand, and believe. Then I shape the sequence and design for the way you’ll use it—in a live conversation or as a deck someone reads on their own.
My process
From what you want to say to what people take away.
Choose your format
01 / Audience + goals
Start with who’s visiting and why.
We identify the audiences the website needs to serve, the questions they bring, and the actions that matter to your business. That gives us a clear basis for the content, structure, and build.
Typical outputs:
- 01Audience priorities and visitor journeys
- 02Website goals and key actions
- 03Review of existing content and performance
- 04Scope and technical requirements
02 / Narrative + structure
Give the story a clear direction.
I work through what leads, what needs explaining, and where the proof belongs. We organise the site so different visitors can find the information that matters to them. I also plan how the content will be found through search and AI answers.
Typical outputs:
- 01Core narrative and message hierarchy
- 02Sitemap and page outlines
- 03Keyword, search-intent, and AEO strategy
- 04Content and evidence gaps
- 05Key journeys and calls to action
03 / Copy + design
Bring the words and experience together.
I lead the narrative and bring in a copywriting expert to develop the copy. We refine the words alongside the layouts, so the story, visual hierarchy, and experience work together.
Typical outputs:
- 01Website copy developed with a specialist
- 02Visual direction and responsive page designs
- 03Supporting graphics and interactions
- 04Reusable sections and components
04 / Development
Build the experience through to the details.
I develop the frontend myself, working with Framer, Webflow, Astro, or Next.js, with Cloudflare for hosting and infrastructure where appropriate. When the project needs specialist development, I bring in dedicated experts and stay involved through implementation and review. I also handle search engine optimisation (SEO) and answer engine optimisation (AEO), so the site’s structure and content are ready for search engines and AI answer tools.
Typical outputs:
- 01Developed responsive website
- 02CMS setup where needed
- 03SEO + AEO setup: metadata, structured data, sitemaps, and answer-ready content
- 04Agreed integrations and interactions
- 05Hosting and deployment setup
05 / Review + launch
Make sure the finished site holds together.
I review the live build across devices, check the content and interactions, and work through issues before launch. Your team gets a walkthrough of how to manage and update the site.
Typical outputs:
- 01Responsive and browser checks
- 02Performance and accessibility checks
- 03Redirect, indexing, and search-console checks
- 04Forms, links, and content QA
- 05Launch and team walkthrough
01 / Audience + objective
Get clear on the conversation we’re supporting.
We start with who will see the deck, what they already know, and the decision you want to help them make. We also establish how it will be presented or shared.
Typical outputs:
- 01Audience and presentation context
- 02Intended outcome and key questions
- 03Review of existing materials
- 04Agreed scope and format
02 / Narrative + sequence
Find the thread that carries the argument.
I shape what the audience needs to understand first, how each point builds on the last, and where evidence will make the story stronger.
Typical outputs:
- 01Core narrative and key takeaway
- 02Slide-by-slide storyline
- 03Supporting proof and content gaps
- 04Closing ask and next steps
03 / Copy + content
Make each slide earn its place.
I work with a copywriting expert to develop the words around the narrative. We refine the headlines, supporting detail, and evidence so the deck is clear at the pace it will be read.
Typical outputs:
- 01Copy developed with a specialist
- 02Slide headlines and supporting content
- 03Edited examples, data, and evidence
- 04Content adapted for presenting or sharing
04 / Slide design
Make the story easy to follow.
I use layout, typography, imagery, and data visualisation to guide attention. The design gives important ideas enough space and helps complex information make sense.
Typical outputs:
- 01Designed presentation
- 02Diagrams and data visuals
- 03Reusable slide layouts
- 04Consistent typography and visual styling
05 / Review + delivery
Make it ready for the real conversation.
We walk through the deck in the way it will be used, refine the pacing, and check the details. I prepare editable files so your team can keep working with it.
Typical outputs:
- 01Presentation walkthrough and refinements
- 02Content and visual QA
- 03Editable deck and agreed export formats
- 04Guidance for updating slides
How I think about the work
Start with the impact we want to create.
A buyer deciding whether to book a call needs different information from an investor weighing an opportunity. I work backwards from those decisions to shape what we say, what we show, and how the experience unfolds.
- 01
Give each audience a way in
I get clear on what matters to each group, what they need to understand, and what might hold them back. That guides the message and the route through the content.
- 02
Bring the right people into the work
I lead the narrative and design, develop the frontend, and bring in copywriting and development specialists where needed. I stay close to the work through reviews and delivery to make sure the quality holds throughout.
- 03
Put proof where it matters
A result, a product example, or a customer story can answer a question at the right moment. I build that evidence into the story.
Ways to work together
A website, a deck, or both working together.
I take care of the narrative, bring in the expertise the project needs, and carry the work through design and delivery.
Website
Website Design + Development
For teams launching a new website or rethinking one that no longer reflects the business. I take the project from audience and narrative through to a developed, launched site.
What’s included:
- 01Audience goals, narrative, and site structure
- 02Expert copywriting with narrative direction from me
- 03Responsive design and reusable components
- 04Development, CMS, and agreed integrations
- 05SEO + AEO setup and strategy
- 06Quality checks, launch, and team walkthrough
Deck
Pitch & Sales Decks
For founders and teams preparing for a pitch, a sales conversation, or an important introduction. We shape the story around the audience and the decision you want to support.
What’s included:
- 01Audience goals and narrative direction
- 02Slide-by-slide storyline and expert copywriting
- 03Presentation design, diagrams, and data visuals
- 04Review for live presentation or independent reading
- 05Editable files and reusable slide layouts
Both
Website + Deck
For teams that need their website and deck to move forward together. We establish a shared narrative, then adapt the emphasis and experience to the role each needs to play.
What’s included:
- 01Shared narrative with clear goals for each audience
- 02Website structure, deck storyline, and expert copywriting
- 03Connected website and presentation design
- 04Website development, SEO + AEO setup, testing, and launch
- 05Editable deck, website walkthrough, and team handoff
Testimonials
From people I’ve built things with.
She distills complex ideas into structured, coherent narratives that strengthen both product positioning and brand perception.
Clarity is the most underrated design skill — and one that truly defines impactful work. Disha consistently brings this clarity to every engagement.
She distills complex ideas into structured, coherent narratives that strengthen both product positioning and brand perception. She is a strong asset to any team — thoughtful, capable, and full of long‑term potential.
N.A., Founder & CEO, Shweta Labs (IIT Bombay)
Daniel G Bright, Founder, Bright Studios
Shubh Agrawal, Head of Growth, Valley
Adriano Reis, Founder, Ancorpoint Studio
Dan Pugsley, Co-founder & CTO, Stealth Ed-tech startupFrequently asked questions
A few things you might be wondering.
No. Bring what you have—an existing website, an old deck, product notes, or the explanation you usually give on calls. I help work out what the audience needs to understand and how the story should unfold, then bring in a copywriting specialist to develop the words.
Yes. I can build on your existing identity and collaborate with your copywriter or internal team. We work through the audience, narrative, and design together, with clear responsibilities so everyone knows what they’re contributing.
I work with Framer, Webflow, Next.js, and custom HTML, CSS, and JavaScript. We choose the setup around what your website needs to do, the integrations involved, and how your team wants to manage it. If you already have a preferred stack, we can work through what’s possible with it.
I take the website through design, development, and launch, bringing in specialist developers where needed. SEO and answer engine optimisation (AEO) are also part of the work, from content structure to technical setup.
Yes. They should share a clear story, but each needs to work for its audience and the way it’s used. A website lets people explore for themselves; a deck might support a conversation or be read independently. I shape the structure, emphasis, and detail around those differences.
Yes. We discuss what your team needs to edit before choosing the setup. Websites can include a CMS for regularly updated content, and decks are delivered in an agreed editable format with reusable layouts. I walk your team through how to make updates.
You can book a call or drop me an email with a little about what you’re working on.
You might be preparing for a launch, pitching to investors, or finding that your website takes too much explaining. We can talk through who you’re trying to reach, what you want them to understand, and what you’d like to happen next. You don’t need to have the story figured out before we speak.