Branding
Make what sets you apart come through.
I work with founders and teams to define what their business stands for and how it shows up—in the words, the identity, and the details people come to recognise.
Speak with Disha
Flighty
Where I come in
You know what makes your business different. It isn’t coming through yet.
People need a long explanation before they get it. The website says one thing, the deck says another. The business has moved forward, but the brand still feels like an earlier version of you.
What I look for
Where the brand starts to feel unclear.
Positioning that sounds familiar
The words could belong to several businesses in your space. What makes yours worth choosing gets lost.
An offer that takes explaining
You know the value of what you do, but it takes too long for someone else to understand it.
An identity you’ve outgrown
What worked when you started no longer reflects the business, the quality of your work, or where you’re going.
A different brand everywhere
Your website, decks, and product look and sound like different businesses. There’s little tying them together.
Visuals that don’t feel connected
Every new piece starts from scratch. The details change enough that the brand becomes harder to recognise.
Guidelines that don’t guide enough
Your team has the logo and colours, but still has to figure out how to use the brand in everyday materials.
My process
How I work through a brand.
01 / Discovery
Get to know the business behind it.
I start with what you do, who you do it for, and why people choose you. We look at your ambitions, your audience, and the space you’re building in.
Typical outputs:
- 01Founder and team conversations
- 02Review of existing brand materials
- 03Audience and competitor insights
- 04Agreed brief and priorities
02 / Positioning + messaging
Find what’s yours to say.
We work through what makes the business distinct and how to express it clearly. That gives the brand a direction and your team a shared way to talk about it.
Typical outputs:
- 01Brand positioning and value proposition
- 02Core story and key messages
- 03Offer descriptions
- 04Voice principles and writing examples
03 / Visual direction
Find an expression that feels right.
I explore how the brand could look and feel, connecting the positioning to typography, colour, imagery, and composition. We review directions in context so there’s a clear reason behind the choice.
Typical outputs:
- 01Visual references and creative directions
- 02Typography and colour explorations
- 03Initial identity concepts
- 04Direction shown across key applications
04 / Identity + applications
Work it through the places people meet you.
I develop the chosen direction into a complete identity and apply it to the materials that matter to your business. This is where we see how the details hold together.
Typical outputs:
- 01Logo suite and visual identity
- 02Typography, colour, and graphic elements
- 03Image and art direction
- 04Agreed brand applications and templates
05 / Guidelines + rollout
Make it usable beyond the project.
I bring the decisions, assets, and examples together so your team knows how to use the brand. We work through the handoff and what needs to change first.
Typical outputs:
- 01Brand guidelines with practical examples
- 02Organised assets and editable templates
- 03Team walkthrough
- 04Rollout priorities and agreed support
How I think about the work
Your brand should feel like your business, wherever people meet it.
The way you describe what you do, the way you look, and the experience people have with you all contribute to the same impression. I work through those connections.
- 01
Find what makes it yours
I look for details rooted in your business, your perspective, and your audience. They give people something specific to recognise and remember.
- 02
Design for everyday use
I work through the identity on real materials early. It needs to hold together in a presentation, on a website, and in the things your team makes every week.
- 03
Leave room to grow
I build enough structure to keep the brand consistent and enough flexibility for new offers, audiences, and formats.
Ways to work together
A clearer direction, a new identity, or both.
Whether you’re starting something new or rethinking an established business, we can begin with the part that needs attention.
Strategy
Brand Strategy
For founders and teams who need to get clear on what they stand for and how to talk about it. We work through the business, audience, and offer to find a direction everyone can build on.
What’s included:
- 01Review of your business, audience, and category
- 02Brand positioning and value proposition
- 03Core story, key messages, and offer descriptions
- 04Voice principles with examples your team can use
Identity
Visual Identity
For businesses with a clear direction that need a visual identity to match. I turn that foundation into a recognisable system that works across your everyday materials.
What’s included:
- 01Creative direction grounded in your positioning
- 02Logo suite, typography, and colour palette
- 03Graphic elements and image direction
- 04Key brand applications and editable templates
- 05Guidelines, final assets, and team handoff
Both
Strategy + Identity
For a new business or a brand ready for a bigger rethink. We work from positioning through to identity, bringing the words, visuals, and applications together.
What’s included:
- 01Discovery, positioning, and brand story
- 02Key messages and voice principles
- 03Complete visual identity and creative direction
- 04Agreed brand applications and templates
- 05Brand guidelines, team handoff, and rollout plan
Testimonials
From people I’ve built things with.
She distills complex ideas into structured, coherent narratives that strengthen both product positioning and brand perception.
Clarity is the most underrated design skill — and one that truly defines impactful work. Disha consistently brings this clarity to every engagement.
She distills complex ideas into structured, coherent narratives that strengthen both product positioning and brand perception. She is a strong asset to any team — thoughtful, capable, and full of long‑term potential.
N.A., Founder & CEO, Shweta Labs (IIT Bombay)
Daniel G Bright, Founder, Bright Studios
Shubh Agrawal, Head of Growth, Valley
Adriano Reis, Founder, Ancorpoint Studio
Dan Pugsley, Co-founder & CTO, Stealth Ed-tech startupFrequently asked questions
A few things you might be wondering.
Both. We can build a brand from the beginning or look at what needs to change in an existing one. Sometimes the business has grown beyond its identity. Sometimes the work is good, but the way it’s presented doesn’t quite create the strategic impact we want in our stakeholders’ minds. We start by understanding what’s working and what isn’t.
We need a clear understanding of your business, who you’re trying to reach, and what makes you worth choosing and how it shows up in your brand definition and impact. If you’ve already worked through that, I can build on it. If there are gaps, we figure those out together before moving into the visual identity.
Yes. We don’t need to replace everything to make the brand feel more considered or connected. If your logo still works, we can build around it through typography, colour, imagery, and the way those come together across your materials.
That depends on what you need. I can help with positioning and messaging, visual identity, or both. We also agree on the materials you’ll actually use, whether that’s presentation templates, social assets, stationery, or something specific to your business. You’ll get the files and guidance your team needs to keep using the identity.
Yes. I also design and develop websites and work on pitch and sales decks. We can scope those alongside the branding, so the story and identity carry through into the places people learn about your business.
You can book a call or drop me an email with a little about your business and what you’re thinking about.
You might be starting something new, changing direction, or feeling like the brand doesn’t quite represent you anymore. We can talk through what’s changed, what you want people to understand, and where the work might begin.